Social | Lillian Finley

LILLIAN FINLEY

Strategic Communications Specialist

Social Media Marketing

Social media strategy, content production, community management and scheduling

REVEL COMMUNITIES

DECEMBER 2024 - PRESENT

As the Social Media & Marketing Coordinator at Revel Communities, I was responsible for content strategy and community management across the Instagram and Facebook profiles for the company's 13 locations. I managed content schedules for each location, created content calendars, maintained adherence to the company's brand guide, engaged directly with audiences, and implemented social media marketing best practices to increase reach and engagement.

Within the first 90 days, I achieved a...

80%

INCREASE IN ORGANIC FACEBOOK ENGAGEMENT

99%

INCREASE IN INSTAGRAM REACH

32%

INCREASE IN WEBSITE VISITS FROM ORGANIC SOCIAL

ISLAND GRAD

JUNE 2022 - PRESENT

As the San Bernardino nonprofit Island Grad's Marketing Specialist, I managed multiple social media accounts. My role included developing social media strategies, creating organic content and scheduling content using Meta Business Suite. While I primarily focused on Instagram and Facebook, I also uploaded content to YouTube and LinkedIn accounts.

Over a 6 month period, I helped achieved a...

390%

INCREASE IN INSTAGRAM REACH

170%

INCREASE IN FACEBOOK REACH

200%

INCREASE IN INSTAGRAM FOLLOWING

DESTINATION I DO

JANUARY 2023 - MAY 2023

As an Editorial Intern for the destination wedding resource Destination I Do, I contributed content to the brand's various social media platforms.

KEURIG

MOCK CAMPAIGN

As a part of my Writing for Public Relations course at the Walter Cronkite School of Journalism and Mass Communication, I was assigned to create mock public relations and marketing content for a single client throughout the semester. I chose the coffee maker brand Keurig.

For a social media campaign assignment, I developed an Instagram campaign surrounding Keurig's Corporate Social Responsibility platform on sustainability.